I absolutely LOVE this product! It's not sticky, it smells like cotton candy (yum), it goes on smoothly, and the results are great. I have thick, curly hair and this serum really tames my hair and frizz is almost virtually gone. Unlike the other serums I've used, including salon products and Frizz-Ease, this is probably the most low maintenance, cheapest, and less harsh to my hair, yet it still has a lot of quality. Why Walmart discontinued this item, IDK! I've been using this product for about 3 years and have not used any other serum since. Please bring the product back! It was really the best!