Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals

Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals

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Hardcover, Scarecrow Press, 2014, ISBN13 9780810889101, ISBN10 0810889102
$87.00
$87.00

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals is far more than a textbook for students and newcomers to news reporting and public relations. It is an invaluable reference guide for professionals in both fields. Best of all, it follows its own teachings: it is concise and to the point, easy to read and clearly understandable. Unlike others works in the field, it does more than just offer advice to writers on how to write. It provides the background every reporter and public relations professional needs to do the job, from how governmental bodies work to how to cover a board meeting. Authors Douglas Perret Starr and Deborah Williams Dunsford explain not only what to look for and how to write news article but also offer advice on how news stories should be written for greatest impact or how to generate copy for different media types, from the printed page to the computer screen to the radio and television broadcast. Drawing on a lifetime of study and practice, Starr and Dunsford cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job. Intended for beginners and seasoned professionals alike, Working the Story should sit near the keyboard of every student, every reporter, and every public relations officer and publicist.

Specifications

Number of Pages: 299
Number in Series: 1
Original Languages: English
Author: Dunsford, Deborah Williams ,  Starr, Douglas Perret
Publisher: Rowman & Littlefield Pub Inc
ISBN-13: 9780810889101
Assembled Product Dimensions (L x W x H): 6.50 x 9.50 x 1.25 Inches
ISBN-10: 0810889102
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