Generated at Thu, 21 Nov 2019 07:58:03 GMT exp-ck: undefined; xpa: undefined;
Electrode, Comp-845274746, DC-prod-dfw01, ENV-prod-a, PROF-PROD, VER-19.1.31, SHA-771c9ce79737366b1d5f53d21cad4086bf722e21, CID-3229c854-7e4-16e8cf7d73d808, Generated: Thu, 21 Nov 2019 07:58:03 GMT

Why Apple must tell its story - eBook

$2.65$2.65
<p>Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: Media Works, language: English, abstract: The face of Apple is its C.E.O. Steve Jobs and rumors of his declining health threaten soaring stock prices and record-breaking revenues. This paper examines the problem of succession facing Apple. In order to maintain a viable and successful brand, Apple must look to differentiate Apple from Steve Jobs in the minds of consumers and shareholders. This paper also examines Apple's relationship with the media and the marketing strategies employed to publicize Apple's products. Apple should employ a public relations strategy which is more responsive to the press in all realms but most specifically in regard to their very public C.E.O.'s health.</p>

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Essay from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: Media Works, language: English, abstract: The face of Apple is its C.E.O. Steve Jobs and rumors of his declining health threaten soaring stock prices and record-breaking revenues. This paper examines the problem of succession facing Apple. In order to maintain a viable and successful brand, Apple must look to differentiate Apple from Steve Jobs in the minds of consumers and shareholders. This paper also examines Apple's relationship with the media and the marketing strategies employed to publicize Apple's products. Apple should employ a public relations strategy which is more responsive to the press in all realms but most specifically in regard to their very public C.E.O.'s health.

Why Apple must tell its story - eBook

Specifications

Read This On
Android,Ereader,Desktop,IOS,Windows
Is Downloadable Content Available
Y
Digital Reader Format
Epub (Yes)
Language
en
Publisher
Kobo
Author
Carolin Biebrach
ISBN-13
9783640360406
ISBN-10
3640360400

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Electrode, Comp-283873734, DC-prod-dfw6, ENV-prod-a, PROF-PROD, VER-30.0.3-ebf-2, SHA-8c8e8dc1c07e462c80c1b82096c2da2858100078, CID-c5c61287-5e1-16e8cf98d1c2df, Generated: Thu, 21 Nov 2019 07:59:55 GMT