I thought that only buying the more popular brand would get me good results but boy, was I wrong. I took a tablespoon of this product yesterday in a cup of about 4 ounces of warm water on an empty stomach with nothing else. Made my throat a little raw for a short while but I certainly was not prepared for how much energy it would give me. It was amazing. Took it again this morning but I prepped it as a tea using a teaspoon of molasses with a tablespoon of the vinegar in a cup of hot water. Not a hint of burning and still great results. More energy during the day than I have felt in ages. And this is just after a couple of days usage. Tomorrow I will try it with a squeeze of lemon in the mix. I do recommend before use though, turning the unopened bottle upside down and shaking the 'mother' from the bottom of the bottle mixing it in with the contents. It's supposed to be the most nutritious part of the vinegar so leave nothing to chance.