Generated at Fri, 06 Dec 2019 08:29:47 GMT exp-ck: undefined; xpa: ;
Electrode, Comp-701217871, DC-prod-cdc01, ENV-prod-a, PROF-PROD, VER-19.1.31, SHA-771c9ce79737366b1d5f53d21cad4086bf722e21, CID-236e9d33-15f-16eda544a0731d, Generated: Fri, 06 Dec 2019 08:29:47 GMT

Well-Written and Red : The Story of the Economist Poster Campaign

Walmart # 560175195
$42.76$42.76
Only 1 left!
Free delivery

Arrives by Friday, Dec 20

Pickup not available

Sold & shipped bythebookpros

About This Item

We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it.
It is now 18 years since The Economist ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career. This is clearly a 'must-have publication' for advertising, marketing and the media. However, poster headlines like 'In real life the tortoise loses' mean that it will appeal to anyone who appreciates wit and style. Whilst readers from outside the industry won't be fazed by the vagaries of the creative process, they may be surprised to discover the disciplined strategic thinking and tight advertising briefs that inspire it. And the way that subtle shifts in emphasis have helped the campaign remain relevant in changing times. This 256 page volume features almost 200 of the advertisements that have helped The Economist increase its UK circulation from just over 80,000 in 1987 to almost 160,000 today. It represents a testimony to the power of posters, confirmation that it can pay to advertise and proof that 'funny' need not be the enemy of 'money'.

Specifications

Series Title
Harriman House
Publisher
Harriman House
Book Format
Hardcover
Original Languages
English
Number of Pages
256
Author
Alfredo Marcantonio
ISBN-13
9781905641024
Publication Date
September, 2006
Assembled Product Dimensions (L x W x H)
12.00 x 8.50 x 1.10 Inches
ISBN-10
1905641028

Customer Reviews

Be the first to review this item!

Customer Q&A

Get specific details about this product from customers who own it.

Policies & Plans

Pricing policy

About our prices
We're committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we'll match it. See more details atOnline Price Match.
webapp branch
Electrode, Comp-389266835, DC-prod-cdc02, ENV-prod-a, PROF-PROD, VER-30.0.3-ebf-2, SHA-8c8e8dc1c07e462c80c1b82096c2da2858100078, CID-00bac62f-ba9-16eda5fd84c831, Generated: Fri, 06 Dec 2019 08:42:24 GMT