Visual Grammar

Visual Grammar

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Paperback, Princeton Architectural Press, 2006, ISBN# 1568985819
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VISUAL GRAMMAR

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

VISUAL GRAMMAR

Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. "Visual Grammar" can help you speak and write about visual objects and their creative potential, and betterunderstand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design.

Dealing with every imaginable visual conceptfrom abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variationthis book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, "Visual Grammar" is the clearand concise manual that you've been looking for.

Specifications

Number of Pages: 96
Number in Series: 1
Original Languages: English
Subject: VISUAL PERCEPTION
Author: Leborg, Christian
Target Audience: Trade
Publisher: Chronicle Books Llc
ISBN-13: 9781568985817
Assembled Product Dimensions (L x W x H): 7.00 x 8.50 x 0.37 Inches
ISBN-10: 1568985819
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