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Vidal Sassoon Pro Series Hair Color 10C Extra Light Cool Blonde 1 Kit

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About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
The Experts at Vidal Sassoon bring you salon color expertise. Get the long lasting, vibrant color you crave!

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

The Experts at Vidal Sassoon bring you salon color expertise. Get the long lasting, vibrant color you crave!

  • Up to 8 weeks of vibrant color.
  • 100% Gray coverage.
  • Perfected by Experts.
  • Warnings: 

    Warning Text: Important Safety: Hair color products may cause allergic reactions, which in rare cases can be severe. Tattoos may increase the risk of allergy to this product. Conduct a skin allergy test 48 hours prior to each application, even if you have already used coloring products before. Remember to buy the product 48 hours in advance. Do not use this product if you have experienced any reaction to hair color products or have sensitive, irritated or damaged scalp. In these cases, do not conduct the skin allergy test and consult a doctor before using any hair color product. Read and follow instructions carefully. In rare cases, use of hair colorants has been associated with temporary or permanent skin depigmentation (skin lightening or loss of color). If you notice any skin depigmentation or other unexpected reaction such as pain or severe itching, discontinue use immediately. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. Product not intended to be used on children. Keep out of reach of children.


    Ingredients: VS Precisionmix Permanent Color Creme: Water/Eau, Cetearyl Alcohol, Ammonium Hydroxide, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate SE, Decyltetradecanol, Sodium Lauryl Sulfate, Fragrance/Parfum, Sodium Sulfate, Ammonium Sulfate, Sodium Cocoyl Isethionate, Sodium Sulfite, Ascorbic Acid, Toluene-2,5-Diamine Sulfate, Disodium EDTA, Ethanolamine, 2-Methylresorcinol, Resorcinol, 2,4-Diaminophenoxyethanol HCl, M-Aminophenol. VS Precisionmix Developer Creme: Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Lanolin Alcohol, Sodium Lauryl Sulfate, Salicylic Acid, Disodium Phosphate, Phosphoric Acid. VS Hydrablock Color Preserving Conditioner: Water/Eau, Stearyl Alcohol, Bis-Hydroxy/Methoxy Amodimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Fragrance/Parfum, Benzyl Alcohol, Dicetyldimonium Chloride, EDTA, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Methylisothiazolinone.


    Instructions: Can cause allergic reactions - follow the safety warnings.


    Gender: Women
    Capacity: 1 application
    Size: 1 application
    Form: CREME
    Container Type: Box
    Model: 3700084855
    Brand: Vidal Sassoon
    Features: No
    Assembled Product Dimensions (L x W x H): 6.37 x 2.40 x 3.59 Inches

    Customer Reviews

    Customer Reviews | 842 reviews | 4.1 out of 5

    4.0 stars

    842 reviews | 4.1 out of 5

    4.0 stars

    842 reviews | 4.1 out of 5

    Would recommend to a friend
    5 stars
    4 stars
    3 stars
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    1 stars
    1-5 of 842 total reviews
    Would recommend to a friend



    The jury's still out on this one...

    Customer review by ValleyAirs

    3.0 stars 7/31/2015 by ValleyAirs
    by ValleyAirs

    I dyed my hair 24 hours ago...but I still can't decide if I like it or not. The Good: The conditioner that comes in the box is amazing! The colour is definitely vibrant! Easy to apply The Bad: More expensive than other brands Not enough product in one box Not sold on the colour The facts: I have medium length very thick hair and after reading some other reviews decided to get a 2nd box, just in case. Even with one of the coupons, the dye was more expensive than my usual brand. And I did end up using about half of the second bottle. - Based on this alone, I will likely not purchase it again. I do love the colour for the most part, but I feel like it may be just too bright for me (I think "Merlot" may be a bit misleading...I was expecting a bit darker). And I feel like it is a bit orange in certain lights. This worries me because red dyes tend to fade more quickly and become orange-y or brassy looking, so if it is already starting out a bit orange... - I guess time will tell on this one. (This review was collected as part of a promotion.)

    Stirling, ON
    Loved this Product

    Customer review by JIMNDIP

    5.0 stars 7/1/2015 by JIMNDIP
    by JIMNDIP

    As with any home dyeing kit, I always worry about how close the colour is actually going to be when I'm finished based on the little colour pics that they put on the box. Sometimes they are pretty close and other times they are way off. I'm very happy to say that my colour turned out exactly the way it was suppose to! First off, when I opened the box and the directions the first thing I noticed was that they gave actual latex gloves (or similar to, not sure about them taking chances with so many people with latex allergies now a days) instead of those really cheap thin ones that always split in the web of your thumb or your fingers go thru. It was easy to mix and had a nice mild smell. Applied easily and there was a generous portion. I left on for the specified time and did the lather and rinse thing. I was extreemely happy with the results. So far I have washed my hair 5 times and the colour is still vibrant even without using shampoo for coloured hair. Its soft and shiny as well. (This review was collected as part of a promotion.)

    Barrie, ON
    Great Color, did not last.

    Customer review by CharityH

    3.0 stars 8/7/2015 by CharityH
    by CharityH

    Well so I started with super long hair that I was growing out for a donation to Beautiful Lengths (got 12 inches!) so I had to get mine cut before I could colour it. well I managed to get it done last week. So opening the box, I loved that it had real gloves, makes applying colour so much easier. I started to apply the colour, and it went on nicely, with very little mess and actually wiped off my skin super awesome, with NO staining, and since i was going purple I was worried about that. I waited my time, and jumped in to rinse it off and use the included conditioner, which smells fantastic, and left my hair nice and soft. The colour turned out great, not super purple which I was concerned about it since I work in an office. But it's really a nice shade, that unless you see it in the right light it's hard to tell. it's been a week, and I have washed it again, and noticed that it has faded lots, it's still nice but not nearly as purple as I would have hoped after only 1 wash. (This review was collected as part of a promotion.)

    Edmonton, AB
    Lets go crazy

    Customer review by Lisaleathers

    4.0 stars 7/28/2015 by Lisaleathers
    by Lisaleathers

    After I had chosen my color to try, I wasn't sure I picked the right one. I really liked it though when I put it in , I haven't dyed my hair in over a year and it was light brown so the color took well! It was very easy to use, not my first time dying my own hair at home! I only have 3 dislikes about the product 1. the gloves, rubber would have been better or latex free, a lot of people have allergies, im quite sensitive to latex, so I used a different pair I had at home! 2. It would have been nice if the box came with a bowl and/or brush, its sposed to be a professional at home hair color so why no equipment same as professionals! And 3. the smell was very strong! I have a sensitive scalp and was worried the fumes were so strong, thankful;;y no irritation but at times it did make my eyes water! Every other aspect , I loved , it felt great after aswell and especially the color was fab!I ill stick with this brand and go for vibrant red in a couple of months! #LOVETHELONDONLOOK (This review was collected as part of a promotion.)

    Canmore, AB
    Bright Red hair

    Customer review by ashleykins

    5.0 stars 7/28/2015 by ashleykins
    by ashleykins

    Vidal Sassoons Runway Red hair color is beautiful! I love looking at my hair every chance I can. The smell of the hair dye was not super bad either. I normally put off coloring my hair as long as possible because I cant stand the smell, and I don't like the fact that so many of them drip, so I have to stay in the bathroom until the processing time is up. With Vidal Sassoons hair dye, it didnt drip, so I was able to do things while the dye sat in my hair. The color was perfect for what I wanted. It is a slight bit more orange than it shows on the side of the box, where you compare your current color and what it should look like after. It was a total change from what I usually have. I usually go for more natural colors, but going bright red definitely lead to some looks and both positive and negative reviews. This is a color that you either love, or hate but no in betweens. Vidal Sassoon hit a home run with this head turning Runway Red, and an even better job with making at home hair dye more enjoyable. (This review was collected as part of a promotion.)

    Red Deer, AB
    1-5 of 842 total reviews See all
    1-5 of 842 reviews

    Customer Reviews | 842 reviews | 4.1 out of 5

    Customer Reviews

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