Hello gmagivan, Thank you for the feedback. A few things that might help you get the kind of picture quality you are looking for. First, make sure the Display is getting a hi-definition or 4K signal. This means making sure that you're source device (like a cable/satellite box) is capable of HD or 4K, and that it's connected to your Display with an HDMI cable that can deliver the HD or 4K picture. You can also change between pre-set picture modes on the display by pressing the PIC button on your remote. This will toggle between a few picture setting that look good in different situations. If your display is in a bright room try Vivid or Calibrated. If it’s in a dimmer room try Calibrated Dark. Please contact our customer support at 877-878-4946 for assistance with your television setup.