While looking for a natural alternative to my usual deodorant, a friend recommended Tom's. I read most of the feedback about this item prior to purchase & was leery, but have been happy with the product. I wasn't expecting an exact replacement, the chemicals in other brands work in some way, so I simply sought a reasonably comparable product which I believe I have found. The deodorant has done it's job well, and the added apricot fragrance is pleasant. I have had the need to reapply this product in certain circumstances (it is summer after all!), but it hasn't bothered me & is probably as much due to my increased activity level this time of year as anything else. I'd definitely recommend this product for anyone looking to get away from the stronger chemical deodorants.