I've always used one of the popular consumer toothpaste my whole life, but I'm trying to start using REAL natural products. I've seen a couple of reviewers say they don't like the taste of this toothpaste, that's because they are use to tasting chemicals! What you will taste is the peppermint oil; it leaves your mouth feeling fresh and clean. I love this toothpaste! It leaves my teeth clean and smooth and foams great. It may be a little bit more than the chemical toothpaste (which has DYE), but you'll spend $5 on a coffee, and not think twice. Do you and your mouth a favor and make the switch!