The Wine Trials 2012
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Walmart #: 9781608160983
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About this item
Paperback, Fearless Critic Media, 2011, ISBN13 9781608160983, ISBN10 160816098X
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The Wine Trials is the essential under - $15 wine guide that shook the wine world to its core by proving that, in brown-bag blind tastings, people actually preferred cheaper wines to more expensive ones. The Wine Trials is the essential under-$15 wine guide that shook the wine world to its core by proving that, in brown-bag blind tastings, people really preferred cheaper wines to more expensive ones.It all began as a blind-tasting academic experiment: Could everyday wine drinkers tell the difference between cheap and expensive wine? When the results, showing that drinkers couldn t tell the difference, were published, the wine world lit up with controversy. "The Wine Trials 2012," by Robin Goldstein and Alexis Herschkowitsch, is the brand-new fourth edition of the wine guide that grew out of this experiment, challenged the wine establishment, and revealed the widely available wines under $15 that beat out wines costing up to ten times as much. The 2012 edition is the biggest and most informative, with full-page reviews of 175 all-new wines for 2012, based on completely new blind tastings of the latest vintages. Each review includes a cheeky, unpretentious discussion of each wine s flavors and aromas, and a photo of the bottle for easy identification. It also includes an updated version of the blind tasting manifesto, which explains how the power of price-based expectations dominates our experiences of wine; challenges the validity of glossy wine magazines 100-point numerical ratings; and explains how to beat the placebo effect and unlock our palates. As "The New York Daily News" writes, it is a powerful piece of advice to consumers: like what you like, not what you think you should like. "
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