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Generated at Sun, 17 Nov 2019 01:43:48 GMT exp-ck: undefined; xpa: ;
Electrode, Comp-845277387, DC-prod-dfw03, ENV-prod-a, PROF-PROD, VER-19.1.31, SHA-771c9ce79737366b1d5f53d21cad4086bf722e21, CID-f46606ae-7f1-16e7707c4cf81f, Generated: Sun, 17 Nov 2019 01:43:48 GMT

The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America - eBook

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<p>This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.</p>

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This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced. Using case studies of authors chosen from various points on the spectrum of so-called high-, middle-, and lowbrow literature, the author demonstrates that, contrary to popular critical opinion, this new publishing landscape--dominated by big-business practices and strict categorizations of audiences, writers, and works--did not ruin or corrupt literature but in fact enriched our literary heritage by providing authors with inspiration and opportunity that they may not otherwise have had.

The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America - eBook

Specifications

Read This On
Android,Ereader,Desktop,IOS,Windows
Is Downloadable Content Available
Y
Digital Reader Format
Epub (Yes)
Language
en
Series Title
Literary Criticism and Cultural Theory
Publisher
Kobo
Original Languages
English
Author
Kim Becnel
ISBN-13
9781135915544
ISBN-10
1135915547

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Electrode, Comp-283036181, DC-prod-dfw8, ENV-prod-a, PROF-PROD, VER-30.0.3, SHA-fe0221a6ef49da0ab2505dfeca6fe7a05293b900, CID-95ca8ea2-c4b-16e7715649a678, Generated: Sun, 17 Nov 2019 01:58:41 GMT