The Medium Is the Massage: An Inventory of Effects

The Medium Is the Massage: An Inventory of Effects

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Paperback, Gingko Press, 2001, ISBN # 1584230703
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THE MEDIUM IS THE MASSAGE

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

THE MEDIUM IS THE MASSAGE

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. New printing - 2011 - with cover design by Shepard Fairey.

Specifications

Editor: Fiore, Quentin
Number of Pages: 160
Original Languages: English
Subject: MASS MEDIA_SOCIAL ASPECTS ,  TECHNOLOGY AND CIVILIZATION
Author: McLuhan, Marshall ,  Fiore, Quentin
Target Audience: Trade
Edition: Reprint ,  3
Book Format: Paperback
Publisher: Gingko Pr Inc
ISBN-13: 9781584230700
Assembled Product Dimensions (L x W x H): 4.25 x 7.00 x 0.25 Inches
ISBN-10: 1584230703
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