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About this item
About this item
Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidential campaigns.
"The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
|Number of Pages:||320|
|Subject:||PUBLIC RELATIONS , CONSULTANTS , UNITED STATES_BIOGRAPHY|
|Publisher:||St Martins Pr|
|Assembled Product Dimensions (L x W x H):||5.50 x 8.00 x 0.75 Inches|
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