The Father of Spin: Edward L. Bernays & the Birth of Public Relations

The Father of Spin: Edward L. Bernays & the Birth of Public Relations

About this item

Paperback, Owl Books (NY), 2002, ISBN # 0805067892
$16.67
$16.67
+ $8.97 shipping
List price $20.00
Save $3.33
Sold & Shipped by Walmart
Faster shipping options available at checkout
Pickup not available  
Loading options...
Sold & Shipped by Walmart

$8.97 shipping

 from this seller
 

Shipping

Shipping options from Walmart
Type
Arrives
Cost
Standard
Data unavailable
$7.97
Value
Data unavailable
$5.97
Expedited
Data unavailable
$8.97
Rush
Data unavailable
$10.97

Pickup not available

 

Pickup

Want to pick up your package for free?
Walmart offers free pickup for most orders placed online - for many items as soon as today! Tell us where you are and we'll show you which Walmart stores and partner locations near you are available for package pickup.
Faster shipping options available at checkout
Pickup not available  
Check out these related products

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidential campaigns.

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Traces the life of the first and most successful public relations consultant and his revolutionary campaigns with the American Tobacco Company, the United Fruit Company, and presidential campaigns.

"The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Specifications

Number of Pages: 320
Original Languages: English
Subject: PUBLIC RELATIONS ,  CONSULTANTS ,  UNITED STATES_BIOGRAPHY
Author: Tye, Larry
Target Audience: Trade
Edition: REP,REV
Publisher: St Martins Pr
ISBN-13: 9780805067897
Assembled Product Dimensions (L x W x H): 5.50 x 8.00 x 0.75 Inches
ISBN-10: 0805067892
Show

Customer Reviews

Be the first to review this item. Share your rating and review so that other customers can decide if this is the right item for them.

Customer Q&A

Back
Questions & Answers 0 questions

Ask a question

If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.


Q&A tips and guidelines

Q&A Exchange Guidelines

When writing your question or answer, please follow these guidelines:

  • Do: Make sure your question is directly related to the product
  • Do: Be specific and provide as many details as possible
  • Do: Include the model number (if applicable)
  • Do: Write your question in English
  • Do Not: Include personal information (such as your full name)
  • All submitted questions and answers are subject to the terms set forth in our Terms and Conditions

We reserve the right not to post your question or answer if it contains any of the following:

  • Any information not related to the actual merchandise or topic
  • Obscenities, discriminatory language or other language not suitable for a public forum
  • Advertisements or “spam” content
  • Email addresses, physical addresses or other forms of contact information
  • Critical or spiteful comments on other questions or answers posted on the page or their authors
  • Any imagery that demonstrates incorrect use of the merchandise
  • Anything that Walmart deems to be inappropriate, at Walmart's discretion

Provide as many details as possible, including the model number (if applicable).

Remember: Don’t include personal information (such as your full name).


Preview Question

Thank you.

Questions will be checked against our question guidelines and posted within five to seven business days.

Consider these popular products

Policies & Plans

See any care plans, options and policies that may be associated with this product.

Gifting plans

The following available options may be selected during checkout:
Gift message: Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.

Pricing policy

About our prices
We’re committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it. See more details at Online Price Match.

Returns

Returns are easy at Walmart
Not happy with a purchase? No problem. We've made returning items as easy as possible. And, most purchases can be returned for free. Learn more about our Returns Policy.