The Entrepreneur Within: How to Forge Innovation-Led Growth by Embracing the Inner Entrepreneur, (Hardcover)

The Entrepreneur Within is an innovator's playbook to help ideas gain traction, scale quickly and keep an entrepreneurial mindset alive within any organisation. Large companies often lose the creative spark that brought them success and get weighed down by the complex systems built up within them. Start-up companies often get bloated with too many disparate ideas and get blocked by a lack of basic systems and infrastructure. The proprietary FORGE(R) Methodology shows how businesses of all stages and sizes can develop creative and viable innovation that makes a difference.