The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

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Hardcover, John Wiley & Sons, 2009, ISBN13 9780470499276, ISBN10 0470499273
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Hardcover, John Wiley & Sons, 2009, ISBN13 9780470499276, ISBN10 0470499273

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, John Wiley & Sons, 2009, ISBN13 9780470499276, ISBN10 0470499273

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. "The Digital Handshake" explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. "The Digital Handshake" helps you make sure the Internet grows your business for the long run.

Specifications

Number of Pages: 244
Number in Series: 1
Original Languages: English
Author: Chaney, Paul
Book Format: Hardcover
Publisher: John Wiley & Sons Inc
Publication Date: September, 2009
ISBN-13: 9780470499276
Digital Video Formats: Hardcover
Assembled Product Dimensions (L x W x H): 6.25 x 9.50 x 1.00 IN
ISBN-10: 0470499273
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