The Big Moo (Hardcover)

Walmart # 558422994

The Big Moo (Hardcover)

Walmart # 558422994
List $21.95
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In 2003, Godin's "Purple Cow" challenged organizations to stand out in a world of brown cows--i.e. to create a "big moo." For this follow-up book, he worked with 32 of the world's smartest thinkers to gather insights for the concept. The result is a simple book that's fun to read and perfect for groups to share, discuss, and apply.

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