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The Back of the Napkin (Expanded Edition) - eBook

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<p><strong>The acclaimed bestseller about visual problem solving-now bigger and better</strong></p> <p>&quot;There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.&quot;</p> <p>So writes Dan Roam in <em>The Back of the Napkin</em>, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.</p> <p>He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.</p> <p>Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.</p> <p>Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.</p>

Customer Review Snapshot

3.7 out of 5 stars
13 total reviews
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Most helpful positive review
Splendid book which should be required reading for all public speakers. Roam grasps on an idea everyone knows after just the slightest bit of reflection: Our minds process ideas quickly through visuals. This is why we think in metaphors and all the great teachers through history (e.g., Plato, Jesus, Paul, Einstein) use imagery and parable to make complex ideas seem simple. That truth has been expounded on by many, but what's new here is also what's the most empowering. It is more important for a picture to be simple and clear than to be well-polished and cool. Roam gives his reader just enough of an understanding of how the brain works to equip them with the skills, processes, and general know-how to make effective visualizations. Full of pictures and examples (sadly, mostly from the business world), the book is a light read yet weighty enough that its depths can (and should) be explored.

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The acclaimed bestseller about visual problem solving-now bigger and better

"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."

So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.

He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.

Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

The Back of the Napkin (Expanded Edition) - eBook

Specifications

Read This On
Android,Ereader,Desktop,IOS,Windows
Is Downloadable Content Available
Y
Digital Reader Format
Epub (Yes)
Language
en
Publisher
Penguin Publishing Group
Author
Dan Roam
ISBN-13
9781101565919
ISBN-10
1101565918

Customer Reviews

5 stars
3
4 stars
6
3 stars
1
2 stars
3
1 star
0
Most helpful positive review
Splendid book which sh...
Splendid book which should be required reading for all public speakers. Roam grasps on an idea everyone knows after just the slightest bit of reflection: Our minds process ideas quickly through visuals. This is why we think in metaphors and all the great teachers through history (e.g., Plato, Jesus, Paul, Einstein) use imagery and parable to make complex ideas seem simple. That truth has been expounded on by many, but what's new here is also what's the most empowering. It is more important for a picture to be simple and clear than to be well-polished and cool. Roam gives his reader just enough of an understanding of how the brain works to equip them with the skills, processes, and general know-how to make effective visualizations. Full of pictures and examples (sadly, mostly from the business world), the book is a light read yet weighty enough that its depths can (and should) be explored.
Most helpful negative review
If you know anything a...
If you know anything at all about design, project management, presentations, or have ever ventured outside the box to solve a vexing problem, this book will be an extremely fast and not terribly informative read. I imagine some might be wowed...I have someone in mind to recommend it to...but the gimmick lost its appeal quickly. He should have used fewer napkins.
Most helpful positive review
Splendid book which sh...
Splendid book which should be required reading for all public speakers. Roam grasps on an idea everyone knows after just the slightest bit of reflection: Our minds process ideas quickly through visuals. This is why we think in metaphors and all the great teachers through history (e.g., Plato, Jesus, Paul, Einstein) use imagery and parable to make complex ideas seem simple. That truth has been expounded on by many, but what's new here is also what's the most empowering. It is more important for a picture to be simple and clear than to be well-polished and cool. Roam gives his reader just enough of an understanding of how the brain works to equip them with the skills, processes, and general know-how to make effective visualizations. Full of pictures and examples (sadly, mostly from the business world), the book is a light read yet weighty enough that its depths can (and should) be explored.
Most helpful negative review
If you know anything a...
If you know anything at all about design, project management, presentations, or have ever ventured outside the box to solve a vexing problem, this book will be an extremely fast and not terribly informative read. I imagine some might be wowed...I have someone in mind to recommend it to...but the gimmick lost its appeal quickly. He should have used fewer napkins.
1-5 of 13 reviews

A quick and easy read....

A quick and easy read. I do like the frameworks presented: the 6 W's (who/what, how much, when, where, how, why) and their corresponding typical pictures, the SQVID (simple/elaborate, qualitative/quantitative, vision/execution, individual/comparison, delta/status quo), and the matrix of the two - the so-called "Visual Thinking Codex". It may be somewhat oversimplified, but it's a useful starting point. I think it's worth buying to put on the shelf next to Presentation Zen and Slide:ology. My primary complaint is the size/format of the book. In an effort to be cute or prove a point, the publisher and author decided to make the book the size of a cocktail napkin. Nice for marketing, but horrible for legibility. Some of the hand-drawn pictures are so small as to be impossible to "read".

Splendid book which sh...

Splendid book which should be required reading for all public speakers. Roam grasps on an idea everyone knows after just the slightest bit of reflection: Our minds process ideas quickly through visuals. This is why we think in metaphors and all the great teachers through history (e.g., Plato, Jesus, Paul, Einstein) use imagery and parable to make complex ideas seem simple. That truth has been expounded on by many, but what's new here is also what's the most empowering. It is more important for a picture to be simple and clear than to be well-polished and cool. Roam gives his reader just enough of an understanding of how the brain works to equip them with the skills, processes, and general know-how to make effective visualizations. Full of pictures and examples (sadly, mostly from the business world), the book is a light read yet weighty enough that its depths can (and should) be explored.

The Back of the Napki...

"The Back of the Napkin" is long-time consultant Dan Roam's introduction and explanation of his methods of visual problem solving. In it, he lays out several simple frameworks for using basic whiteboard-style drawings to frame and analyze business problems. "The Back of the Napkin" is a breezy read, which is good because it's a business book. It also helps that Roam walks readers through his method by using a rich example rather than separating theory from practice.

Really like this book....

Really like this book. Relates to stuff I'm thinking about right now, so it came at the right moment. Story is nicely built up and has very good examples. It took me little time to read, but it will take some time to get this in my system. This is a technique I definitely want to master. Great.

A great little book ab...

A great little book about how to do simple visualizations to better explain your ideas. As someone who loves working in the visual space, this was partially stuff I knew, but with lots of good ideas for taking it to the next level. I found the second half or so bogged down a bit because I didn't have a particular project in mind for all the exercises, but it's well worth it for the first few chapters.

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Electrode, Comp-276501233, DC-prod-dfw8, ENV-prod-a, PROF-PROD, VER-30.0.3-ebf-2, SHA-8c8e8dc1c07e462c80c1b82096c2da2858100078, CID-932242c7-347-16efa020b4fe67, Generated: Thu, 12 Dec 2019 12:07:48 GMT