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The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning essential reading for anyone who wants to avoid "cognitive errors" and make better choices in all aspects of their lives. Have you ever: Invested time in something that, with hindsight, just wasn't worth it? Or continued doing something you knew was bad for you? These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better decisions. Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision-makingwork, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them. Publishers Weekly,In an age saturated by unprecedented levels of stimuli, it's harder than ever to do what David Foster Wallace termed "decidering"-that is, figuring out what to ignore, and what to focus on. "Thinking more clearly and acting more shrewdly" requires an enormous amount of effort. But Swiss thinker Dobelli, founder of the ZURICH.MINDS think tank, maintains that mastering this "art" is the key to avoiding "systematic cognitive errors" and achieving success. He maps out these blunders and how to avoid them in brief, pointed chapters, and while each is interesting in its own right, together they are overwhelming: 300 or so pages are minced into 99 chapters. Their format is also wearying-each section consists of a concept (e.g., Paradox of Choice, Fundamental Attribution Error, etc.) wrapped in a tight anecdote that ends too often with a blunt "In conclusion.." As evinced by the epilogue, wherein Dobelli discusses the via negativa, or the path of exclusion, this is mostly about figuring out how to shuck off the unnecessary or the obfuscating. There's little in the way of advice regarding what to pay attention to, and while this makes Dobelli's wisdom widely applicable, readers will likely walk away with a much clearer sense of just how foggy the notion of clarity is. Agent: John Brockman, Brockman Inc. (May 14) (c) Copyright PWxyz, LLC. All rights reserved.
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