L'Oreal Paris Superior Preference Hair Color

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By: L'Oreal
Walmart #: 000288391
L'Oreal Paris Superior Preference Hair Color
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  • Fade-defying color + shine system
  • Up to 8 weeks of color vibrancy
  • Rich Luminous Conditioning
  • Customers also considered

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    About this item

    Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

    Experience L'Oreal Paris Superior Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color-protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first-day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy.

    L'Oreal Paris Superior Preference Hair Color:

    • Permanent , Level 3
    • Up to 8 weeks of color
    • Includes a UV filter for color vibrancy
    • Provides maximum gray coverage
    • Contains natural ingredients such as Vitamin E and golden camelina oil
    • Root to tip coverage that will not fade, turn brassy or dull
    • Includes: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator and insert

    Warnings: 

    Warning Text: Usage Advisory-Safety Warning Important: Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To Hair Color Product. You Have A Sensitive, Itchy Or Damaged Scalp. If You Have A Tattoo, The Risk Of Allergic Reactions May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Product Out Of The Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness. Usage Advisory-Safety Warning Important: Hair Color Can Cause An Allergic Reaction Which, In Certain Rare Cases, Can Be Severe. Therefore, You Must Follow These Precautions: Do Not Use If: You Have Already Had A Reaction To Hair Color Product. You Have A Sensitive, Itchy Or Damaged Scalp. If You Have A Tattoo, The Risk Of Allergic Reactions May Be Increased. Perform A Skin Allergy Test 48 Hours Before Each Use Of This Product (See Insert). Remember To Buy Your Product 2 Days Ahead Of Time. Avoid Contact Of This Product With Eyes And Skin. If Product Gets Into Eyes, Rinse Immediately. Wear Gloves Provided In Kit. Thoroughly Rinse Hair After Application. Do Not Use Over Compound Henna Or Progressive Color. Keep Product Out Of The Reach Of Children. Do Not Apply On Children. Caution: This Product Contains Ingredients Which May Cause Skin Irritation On Certain Individuals And A Preliminary Test According To Accompanying Directions Should First Be Made. This Product Must Not Be Used For Dyeing The Eyelashes Or Eyebrows; To Do So May Cause Blindness.

    Ingredients: 

    Inactive Ingredients: Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oley Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Phenyl Methyl Pyrazolone, Erythorbic Acid, P-Aminophenol, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, M-Amino-Phenol, Linalool, Citronellol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine)Hcl F.I.L#D8263/1. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetra-Sodium Pyrophosphate.F.I.L#D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal,PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.F.I.L.#D8262/1.

    Ingredients: Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oley Ether, Ammonium Hydroxide, Oleyl Alcohol, Alcohol Denat, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Phenyl Methyl Pyrazolone, Erythorbic Acid, P-Aminophenol, Resorcinol, P-Phenylenediamine, Alpha-Isomethyl Ionone, Eugenol, M-Amino-Phenol, Linalool, Citronellol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine)Hcl F.I.L#D8263/1. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetra-Sodium Pyrophosphate.F.I.L#D56/21. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Methylparaben, Trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Amyl Cinnamal,PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.F.I.L.#D8262/1.

    Directions: 

    Instructions: Important: Follow The Usage Advisory. Read And Follow The Insert. Store Between 50 F And 80 F. Hair Color Can Cause An Allergic Reaction.

    Explore this item

    Specifications

    Gender: Women ,  Girls
    Color: Yellow ,  Off-White ,  Other
    Count: 1 Kit
    Model: CTX
    Brand: L'Oreal
    Recommended Use: Applicator
    Hair Type: Normal
    Size: 1
    Form: Creme
    Manufacturer Part Number: U-HC-6739
    Container Type: Box
    Assembled Product Dimensions (L x W x H): 10.38 x 2.82 x 5.44 Inches
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    Comparison Table

    Brand Image
    FORM
    FORM
    GRAY COVERAGE
    GRAY COVERAGE
    PERMANENCY
    PERMANENCY
    COLOR RESULT
    COLOR RESULT
    CHOOSE THIS BRAND FOR:
    CHOOSE THIS BRAND FOR:
    Superior Preference
     
    Liquid Gel
    Liquid Gel
    Blends away gray
    Blends away gray
    Permanent
    Permanent
    Luminous color full of tones and reflects
    Luminous color full of tones and reflects
    Fade-defying color and shine
    Fade-defying color and shine
    Féria
     
    Liquid Gel
    Liquid Gel
    Not Recommended
    Not Recommended
    Permanent
    Permanent
    Multi-faceted, shimmering color with 3X highlights
    Multi-faceted, shimmering color with 3X highlights
    Bold, fashion-inspired looks
    Bold, fashion-inspired looks
    Excellence Crème
     
    Crème
    Crème
    100% coverage even on stubborn grays
    100% coverage even on stubborn grays
    Permanent
    Permanent
    Rich, uniform color
    Rich, uniform color
    Maxmium gray coverage
    Maxmium gray coverage
    Age Perfect
     
    Crème
    Crème
    For Predominantly Gray hair (75% or more)
    For Predominantly Gray hair (75% or more)
    Permanent
    Permanent
    Layered tones, skin-flattering color
    Layered tones, skin-flattering color
    Specifically Designed For Mature hair
    Specifically Designed For Mature hair
    Show

    Customer Reviews

    Customer Reviews | 612 reviews | 3.8 out of 5

    4.0 stars

    612 reviews | 3.8 out of 5

    4.0 stars

    612 reviews | 3.8 out of 5

    69%
    Would recommend to a friend
    5 stars
    336
    4 stars
    83
    3 stars
    39
    2 stars
    30
    1 stars
    124
    1-5 of 605 total reviews
    69%
    Would recommend to a friend

    Age

    Gender

    VERY NATURAL
    10/10/2012

    Customer review by Nancy27

    5.0 stars 10/10/2012 by Nancy27
    by Nancy27

    I used the Loreal paris superior preference Medium ash brown on my hair , before applying the dye my hair was very washed out looking from previously putting on nice and easy light ash brown which didnt last long and left it dull and with a orange tint :/ after using this my hair is finnly back to my natural medium brown hair color. It does still have a hint of red when the light hits it which is to be expected I suppose that happens with all brown shades. the ash did take out of orange tint and made it very natural. It did not damage my hair as a matter of fact it feels healthier for some reason. I was thinking my hair was rough from my hard water and wonder if this dye removed the mineral build up from my hair lol because it is so much smoother. I just started using the Lorial cleansing conditioner and love it and I think it will make this color stay in my hair alott longer than if I were to be using my old tresseme with the sulfates in it. Anyway very true to the box color and very natural and undamaging hair dye ;)

    Was this review helpful? (51) (2)
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    Nancy27
    Waxahachie TX.
    Would recommend to a friend? Yes
    Age:25 - 34
    Ownership:1 week or less
    Gender:Female
    Usage:A few times per year
    Very Natural
    6/14/2016

    Customer review by KKay

    5.0 stars 6/14/2016 by KKay
    by KKay

    I am a natural 7G Blonde, that's Blonde with a reddish brown undertone. I tried the 8G hair dye and was amazed at how natural it looks. It hyper lightened my natural highlights, so artificial ones will be unnecessary. It looks like my natural shade with the brown removed. So it's not a dramatic difference.

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    KKay
    Would recommend to a friend? Yes
    Light Auburn Brown 6AM
    7/21/2014

    Customer review by agnesbitt

    5.0 stars 7/21/2014 by agnesbitt
    by agnesbitt

    I've been using this brand and this shade since 2009! I've never had any issue or dye job gone wrong. I have natural dark strawberry blonde hair and it doesn't look good on me at all. When I decided to go a few shades darker, I chose 6AM. It was simple to do at home and my color always turns out gorgeous and shinny. The color last and last. I'll never use any other shade OR brand!

    Was this review helpful? (5) (0)
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    agnesbitt
    Hillsboro, OH
    Would recommend to a friend? Yes
    Age:25 - 34
    Gender:Female
    GREAT PRODUCT BUT NOT ALL SHADES AVAILABLE
    7/11/2013

    Customer review by MamaLovesABargain

    5.0 stars 7/11/2013 by MamaLovesABargain
    by MamaLovesABargain

    I have used L'Oreal Superior Preference for a long time and it is a terrific product. The conditioner provided leaves your hair so soft, shiny and nice smelling when you are done, the color is fabulous and lasts quite a long time before I need to re-color. ONE PROBLEM!! Walmart does NOT sell MY SHADE!! I use a gorgeous intense red called RR07 INTENSE RED COPPER WARMER ... Walmart needs to offer more shades in this great product!

    Was this review helpful? (12) (3)
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    MamaLovesABargain
    Southern California
    Would recommend to a friend? Yes
    Age:55 - 64
    Ownership:Longer than one year
    Gender:Female
    Usage:Once per month
    7/20/2016

    Customer review by alex0203

    3.0 stars 7/20/2016 by alex0203
    by alex0203

    So my hair color was somewhere between 7LA Lightest Auburn and 7A Dark Ash Blonde (that weird fading color phase) Anyways, I was pretty disappointed in this color. I figured by looking at the side panel color chart that this would be the right color to get somewhere near a darker Amy Pond type color. I had high hopes but after my hair dried and was rinsed I was upset to find that it only covered my roots (at their natural light to medium blonde shade.) Even though I did get some red color on my roots I was upset about the fact that it was the same ugly shade my hair was at. I though that this color would give me a red copper color but instead it gave me a weird brown with a hint of red instead. Figured I would redye before going to South Africa on vacation. Sad to say ill either have to attempt redoing with Garnier's 76 Rich Auburn Blonde or go on vacation with dull reddish brown hair. The reason I gave it three stars was due to the fact the formula went on nice and easily.

    alex0203
    Would recommend to a friend? No
    1-5 of 605 total reviews See all
    1-5 of 605 reviews

    Customer Reviews | 612 reviews | 3.8 out of 5

    Customer Reviews

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