I bought this from my local Wal-Mart for $250 and feel like I got a great value. I got it for the local rivers/streams and for lake use. I figured it would work fine for the rivers, but I was really interested to see if I could use it for fishing and am happy to report that so far, its great. I purchased Wal-Mart's surface mount rod holder and mounted it just forward of my right knee and it works well. Also, the water bottle holder on the front is the perfect fit for me to use an 8 pound workout weight as an anchor. I also mounted a tie down on the left side so I can tie the anchor at the appropriate length. I wanted to mount an anchor trolley on it, but there is no access to the underside of the deck on the rear of the kayak, so I wouldn't be able to use the nut and bolt assembly and I don't want to spend the money for a pop rivet gun. I've found that if I want the anchor put along the back end of the kayak, I can just undo the bungee on the dry box and place the anchor rope under it and tie it back down.
I also wouldn't mind to mount 1 or 2 flush mount rod holders behind the seat, but again, no access to the rear. I think I'll try to use the storage area/dry box behind the seat some how for this. In any case, I get at least bring one rod and my life jacket has tons of pockets for my tackle and other gear. The kayak is GREAT on the water. Very stable and gets around great. I did purchase the half skirt that Wal-Mart sells and the only function I've found is that it keeps some of the water off me and kayak when paddling. The paddle that comes with is nothing fancy, but seems to work just fine.
To sum up my review, I think this kayak is a terrific value. I've been able to put together a basic fishing kayak for about $300 and to me, that's impressive.