Subliminal: How Your Unconscious Mind Rules Your Behavior

Subliminal: How Your Unconscious Mind Rules Your Behavior

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Paperback, Vintage Books, 2013, ISBN13 9780307472250, ISBN10 0307472256
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SUBLIMINAL [9780307472250]

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

SUBLIMINAL [9780307472250]

Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award
Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling "The Drunkard's Walk: How Randomness Rules Our Lives," Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.

Specifications

Number of Pages: 260
Number in Series: 1
Original Languages: English
Author: Mlodinow, Leonard
Series Title: Vintage
Book Format: Paperback
Publisher: Random House Inc
ISBN-13: 9780307472250
Assembled Product Dimensions (L x W x H): 5.50 x 8.75 x 1.00 Inches
ISBN-10: 0307472256
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