Both the packaging and figurine are made with high quality materials. The packaging is very unique and gorgeous - it has a pearl rainbow flection when you cast light on it at the right angle (I tried to show it in the photos that I included). The cardboard is also super sturdy, so this packaging is definitely made for this to be a lasting collectible, if you would so wish it for that purpose. It's actually so cool it was hard to bring myself to open it!
As a toy, the figurine inside is very well made. It's definitely made to last. The hinges that bend the figurine are very study and strong, and the paint is also high quality. As a mother of a child that can be very hard on toys, that high quality and attention to detail is very much noticed and appreciated. You can position this figurine in many different ways due to the high quality hinges, which makes for more imaginative and creative play.
Overall, I think the quality of this is really amazing. It would make an excellent life-long collectible, but it's also is an excellent gift or toy. I am really impressed and I would definitely recommend it. I will be acquring more from this set! [This review was collected as part of a promotion.]