I had been buying a Name brand packaging tape (which is pretty thin) so I gave this Sparco Premium Heavy-Duty Packaging Tape Roll a try. It certainly is Heavy Duty. Way thinker and stronger than I had expected (Comparing to the one that i have used most) I have never heard of this Sparco brand before so I don't know if it is a generic brand. But it surely is a good quality! I will probably continue to buy this tape.