We love our new Spa Sensations Black Label 10" Memory Foam Mattress....love..love..love it! We needed a new mattress and didn't want to drive all over comparing. We read reviews of these mattresses on the Walmart website and decided to take a chance. The fact that it would be delivered to our door was a big plus. When it arrived, we followed the directions for putting it in place and it was up to normal size after 24 hours. We slept on it the first night and loved it. I'm the princess with the pea, and I felt like I was sleeping on a cloud. It's super comfortable for people with bad backs, problem necks, or nerve damage. We have several of these issues and we slept better than we had in years. This is our first memory foam bed and we worried about allergies, but it's fine. It did have a slight smell when we first opened it but one week later, it is gone. It gets cold at night where we live so we don't mind at all that the bed holds body heat. When getting up at night, the bed retains your body heat. The firmness is just right. It's soft and hard at the same time. Whenever this one wears out, we will get another of the same kind!