So as others said, you will receive a different box, other than what's in the picture. The box you will receive isn't too different in terms of it being a basic tackle box with two trays & one long compartment on the top of the box instead of two small ones. You will still get the 136 pieces. Aside to them counting each hook as a piece, there is still a decent amount of stuff it comes with to get you started. The box also had a big sticker on top of it and on the bottom half. I took mine off because I knew they would eventually peel off in due time. You will not be disappointed with this box unless you are expecting what you see in the picture. I kept my box and I love it. I actually like it better than the one in the picture. The box is brand with "South Bend Ready 2 Fish". South Bend actually makes good fishing products.