Social Entrepreneurship: How Businesses Can Transform Society

Social Entrepreneurship: How Businesses Can Transform Society

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Hardcover, Greenwood Pub Group, 2012, ISBN13 9780313393419, ISBN10 0313393419
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Hardcover, Greenwood Pub Group, 2012, ISBN13 9780313393419, ISBN10 0313393419

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Hardcover, Greenwood Pub Group, 2012, ISBN13 9780313393419, ISBN10 0313393419

Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues--an intriguing concept that American business is just beginning to understand. "Social Entrepreneurship: How Businesses Can Transform Society" brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field.

Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action.

Specifications

Number of Pages: 741
Original Languages: English
Author: Lyons, Thomas S.
Book Format: Hardcover
Publisher: Greenwood Pub Group
Publication Date: November, 2012
ISBN-13: 9780313393419
Assembled Product Dimensions (L x W x H): 6.25 x 9.25 x 2.25 Inches
ISBN-10: 0313393419
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