I really like this lip gloss! It looks like a deep red in the tube but since its tinted its comes across as as light red tint, very natural looking. It has sparkles which are so pretty but very subtle, not too over the top. The plumping aspect is a great feature, it's not intense feeling at all but you can tell it works because of the light tingle you feel on your lips. I have used other plumping glosses in the past that flat out hurt, this is painless. The packaging is really nice too, I have never seen an applicator like this. I will definitely buy the other colors, I think this is a nice tinted gloss for a great price.