This is by far my favorite shampoo on the market. I have tried virtually everything else. This is the only shampoo I have found without alcohol, which strips hair and dries it. It has ALL NOURISHING INGREDIENTS, including shea butter, argan oil, and sea kelp. My hair looks and feels healthier after I wash it. The shea butter converts my dry fly away hair into shiny beauitful waves WITHOUT having to use ANY other product, including conditioner. For more hold I leave in more product on hair. I usually receive compliments the day I shampoo or the next day, including about the FRESH ALLURING HONEYSUCKLE AROMA in the air when I walk by. THANK YOU FOR THIS TRANSFORMING SHAMPOO!!