It's a really simple and an easy to use alarm clock, my kids love it. My children have a tendency to get up at 5am on a WEEKEND morning and think that it's time to play XBOX and watch YouTube - completely unaware of the early time and their body's need for rest. All I want is to sleep in on the weekend to 8-9am..but, no! Every weekday I have to drag them out of bed but on the weekends they get up extremely early with loud noises and arguing. Sometimes I set the alarm in their room at 4am on the weekdays as revenge.
Anyway, this clock is great because it is super bright (great for scared and whimpy kids at night), it has an easy to use alarm, and tells the time nice and large like billboard in their bedroom. The only con is that once you unplug it, you have to reset it. My boys unplug EVERYTHING so they can charge their phones, tablets, etc. and the clock is the first victim. It's nothing fancy, just a nice and simple alarm clock!