Got it for my wife, and it's a versatile watch for her, casual or dress. You might say it's the "perfect shade of pink for women who aren't that into pink." It's a pale, muted shade of pink, so it's not garish or showy in any way. It's just nice.
Bracelet is by all means decent quality, with the double fold over button clasp. 27mm is a really nice size for an everyday women's watch - not tiny and borderline unreadable like some ladies' models, but not enormous and bulky either.
I myself own one of the vaunted JDM Automatic models from the SARX line, and I just love this as a "hers" version of that watch. Similar hands, dial, case, etc. However you slice it, it's a watch to be proud of.