I have used this tape since it came out and love it. My favorite product was the original pop-ups, which they discontinued years ago. Why?!? Also, this product works on everything, I don't even buy their regular tape anymore. BUT, 3M would certainly have a bigger customer out of me if they would make this in the 1200' rolls, like they do for their regular and double sided tape. I'm tired of paying high prices for such small rolls of tape. Other brands offer a comparable product at half the price, if you know where to shop. Hurry up and make the bigger rolls already!