I love this tape. I buy and bake in large quantities and stock my freezer. This tape does the job of securing freezer paper and identifying the otherwise mystery packages (is it beef, or trout, or banana bread?).
When I bought a new roll today I noticed that the inside of the roll has no identifier like the old one. As you can see I already scribbled in what it is; if I don't, my tape will disappear and be used as regular masking tape somewhere else in the house. Please consider bringing back the label inside the roll.