So, for the last 2 years I was an avid LipSense (Senegence/MLM) user - in fact I was a rep. I still love LipSense, but with Provacalips - I never bother using it. I wanted an alternative to the 3 step process of putting on LS. You have to put on 3 layers and let it dry down between each layer and then seal with gloss. You CANNOT rub your lips together before you put on gloss. SO I tried Provacalips and fell in love. I do probably 2 coats and miracle of miracles I get to rub my lips together on the first coat, spreading it around normally. The texture is super smooth. It immediately starts STAYING, so careful with wear it goes (makeup wipe, oil or similar will remove). I am a big fan of overlining my lips and whatever this consitency is makes it look SO "believable". I've bought probably 6 shades and they are all amazing. It lasts as long as my LS did, but BETTER in that it doesn't flake off as bad and more like fades off. NOTE: the only place it comes off is the water line. I can wear this stuff all day, brush my teeth, go to bed, wake up in the morning, brush my teeth and ONLY touch up my water line and wear it for another day. Nuts, I know - but some days it be like that - ya know? Any all the stars, 10/10. Love it forever. If Rimmel ever stops making it, I don't know what I'll do.