I bought this and used it yesterday to cover substantial new grey growth. My colorist was out of town, and I couldn't wait for her return to get rid of my obvious stripe of grey at the roots. It was the first time I had used box color in many years.
I liked that it was ammonia free, and when I read on the box "100percent grey coverage" I decided to select it from the range of brands on the shelf.
I followed the directions for touch-up application, as I didn't want to put it all over my hair. I have an ombre effect that I wanted to retain.
I applied it as instructed just to the roots, and left it on for the additional 5 minutes since I felt that my greys could be considered "resistant."
After that time elapsed, I did not put the remaining color on the rest of my hair. Instead, I proceeded to rinse out the color completely, then applied the entire packet of the provided conditioner all over my head. I left it on the 2 minutes, then rinsed it out. The conditioner smells wonderful, and did, in fact, make my somewhat coarse hair feel soft, and silkier than it usually feels.
The color coverage is complete! I was so relieved that there is absolutely no grey to be seen, and the color is consistent everywhere I placed it.
I found the product as easy to use as humanly possible. I will use this again!