This is my third brand of hair straighteners that I have tried in my life. So far I can say that I like it. When I first turned it on it had a funky smell, but I guess all new appliances have a funky smell. I like that it had electronic heat control and it shows you the exact temperature you are using. It does heat up in seconds after you turn it on. This iron has 1 inch silk ceramic floating plates which glide smoothly down your hair. The highest heat it goes up to is 455F. It also has a 60 minute auto shut off in case you forget to turn it off. The iron is limited edition and comes in peachy pink color. As a bonus the package has 6 hair elastics which is awesome because I always lose mine and extra hair ties won't be bad)) The hair iron comes with 4 year limited warranty which is still not bad. Most irons usually come with two as far as I know. Overall it's very easy to use and maintain. If you want an inexpensive cute flat iron I recommend this one. It doesn't hurt the budget and it does the job pretty well.