When I saw this 10-pack on Walmart.com at the price they listed, I ordered it immediately. This item is used for the labels for the quilting projects that I make. I design & make the labels on-line at Avery.com using a shipping label form. There are awesome graphics there that make each label personal for each recipient's quilted gift. They print perfectly on my HP Ink-jet color printer & iron-on very easy. Great Product!