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Quantifying the User Experience: Practical Statistics for User Research

Quantifying the User Experience: Practical Statistics for User Research

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Paperback, Elsevier Science Ltd, 2012, ISBN13 9780123849687, ISBN10 0123849683
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Paperback, Elsevier Science Ltd, 2012, ISBN13 9780123849687, ISBN10 0123849683

About this item

Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

Paperback, Elsevier Science Ltd, 2012, ISBN13 9780123849687, ISBN10 0123849683

You're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data, as you may be unsure about which statistical tests to use and have trouble defending the use of the small test sample sizes associated with usability studies.

The book is about providing a practical guide on how to use statistics to solve common quantitative problems arising in user research. It addresses common questionsyou face every daysuch as: Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on the 1st attempt? How long will it take users to purchase products on the website?This book shows you which test to use, and how provide a foundation for both the statistical theory and best practices in applying them. The authors draw on decades of statistical literature from Human Factors, Industrial Engineering and Psychology, as well as their own published research to provide the best solutions. They provide both concrete solutions (excel formula, links to their own web-calculators) along with an engaging discussion about the statistical reasons for why the tests work, and how to effectively communicate the results.
Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practicesShow practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing dataRecommends ways for practitioners to communicate results to stakeholders in plain English

Specifications

Number of Pages: 295
Original Languages: English
Author: Sauro, Jeff ,  Lewis, James R
Publisher: Elsevier Science Ltd
Publication Date: March, 2012
ISBN-13: 9780123849687
Assembled Product Dimensions (L x W x H): 7.75 x 9.50 x 0.75 Inches
ISBN-10: 0123849683
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