We have tried so many different foods for our little Snickers. We have bought from the vet and pet stores very expensive dog food. This Beneful is the only food my dog will eat. Unlike the others it doesn't make him itch or turn his ears red. He also has good BM's. No stomach trouble like the others. It is very low priced for such a wonderful product. I am so glad to see my local grocery stores have it now. I am also glad to see my little guy happy and healthy!