Private Label Strategy: How to Meet the Store Brand Challenge
Average rating: out of stars, based on reviewsWrite a reviewratings
This button opens a dialog that displays additional images for this product with the option to zoom in or out.
About this item
Other, Not Avail, 2007, ISBN# 1422101673
About this item
PRIVATE LABEL STRATEGY As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In "Private Label Strategy: How to Meet the Store Brand Challenge," Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, "Private Label Strategy" enables managers to navigate profitably in this radically altered landscape.
Questions & Answers0 question
Get specific details about this product from customers who own it.
Questions & Answers
No question have been asked yet.
If you want to know something about this product, post your question here for others to answer.
Average rating: 0out of 5 stars
Be the first to review this item!
Policies & Plans
See any care plans, options and policies that may be associated with this product.
The following available options may be selected during checkout:
Gift message:Add a personal note that we'll include with your gift.
Gift receipt: When you add other gift options, we'll include a receipt that keeps the price a secret but makes it easy to exchange or return an item.
About our prices
We're committed to providing low prices every day, on everything. So if you find a current lower price from an online retailer on an identical, in-stock product, tell us and we'll match it. See more details atOnline Price Match.
Returns are easy at Walmart
Not happy with a purchase? No problem. We've made returning items as easy as possible. And, most purchases can be returned for free. Learn more about ourReturns Policy.