Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

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Paperback, Elsevier Science Ltd, 2013, ISBN13 9780124046191, ISBN10 0124046193
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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.
PRACTICAL WEB ANALYTICS FOR USER EXPERIENCE

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Important Made in USA Origin Disclaimer: For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information. For updated, accurate country of origin data, it is recommended that you rely on product packaging or manufacturer information.

PRACTICAL WEB ANALYTICS FOR USER EXPERIENCE

"Practical Web Analytics for User Experience "teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you needLearn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Specifications

Number of Pages: 234
Original Languages: English
Author: Beasley, Michael
Book Format: Paperback
Publisher: Elsevier Science Ltd
ISBN-13: 9780124046191
Assembled Product Dimensions (L x W x H): 7.50 x 9.25 x 0.50 Inches
ISBN-10: 0124046193
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