This is my favorite cereal! I am a nutritionist and very careful about what I eat and what I promote to others to eat, especially with packaged foods, which I don't eat many of. This is a fantastic, healthy, whole grain cereal since it has no added sugar or salt. I'm convinced it's the healthiest cereal on the market! I love that it has no sugar. I can't have added sugars hardly at all, and so when you factor in that you have to add some sort of milk to it, it can be hard to not have a sugary bowl of cereal before you know it. I love this and it's my favorite cereal and has been for years now! It's the only one I buy and goes wonderfully with Silk Light Vanilla Soymilk, which is my favorite and low in added sugar. Unfortunately, my local Walmart either never has this in stock and runs out or it's not even on the shelf at all. I hope they don't quit carrying it, I'll be so mad! I go out of my way to buy this from Walmart and the Great Value variety of Shredded Wheat is just not as good. I love my Shredded Wheat! I wish more companies would offer no added sugar and no added salt cereals. I'm not sure why they don't but I have a feeling they'd sell a ton if they ever did. Please offer more of these Post! And Walmart, PLEASE stock more of this at all your local stores! My store is #1035 and it's so hard to find there! I have to go to Target just to buy it sometimes.