My daughter has been 100% natural for 1.5 years and I could not find a good shampoo and conditioner for her hair type. I did a search on this site for olive oil and, low and behold, I found this product! I was sold on the "no sulfates no parabens" label. I am truly glad I bought this line of products. Her hair looks much better now...much healthier! My only con is the small amount for the price; however, a little goes a long way.