I read a lot of reviews on several blow dryers before deciding to purchase this one from Wal-Mart. Originally I was looking on Amazon as I have a prime account, but it was so much cheaper at Wal-Mart that I decided I could live with the slower shipping. I'm not a Twilight fan, but the reviews on this one were so much better than the non-Twilight version and since this was also cheaper, it seemed like a no-brainer. I like the purple color and although the Twilight logo is noticeable, it's not over done to me. I use the diffuser, which stays on nicely but doesn't seem to need an extreme amount of force to change and I plan on using the other attachment after I recover from shoulder surgery. I have never used another hair dryer that had ceramic and tourmaline so I can't really compare that, but this is so much better than my cheap professional dryer that I bought a few years ago. My hair is just as shiny, and not frizzy as when I go to the hair dressers and it seems to take a lot less time to dry as well. Plus, this one is about half the price of the same thing on Amazon and you can get free shipping by ordering whatever else you need along with it. My only very small complaint is that the cool shot button has to be held down the entire time you're using it- it would have been nice if it functioned like the other buttons, but overall, I'm extremely happy with my purchase.