PR 2.0 : New Media, New Tools, New Audiences

Walmart # 558486929

PR 2.0 : New Media, New Tools, New Audiences

Walmart # 558486929
$15.81$15.81
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Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic tools. She offers powerful new ways to think about PR and react to the new challenges the Web presents.

About This Item

Hardcover, Financial Times/Prentice Hall, 2008, ISBN13 9780321510075, ISBN10 0321510070
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Electrode, Comp-283025160, DC-prod-dfw7, ENV-prod-a, PROF-PROD, VER-26.20.0, SHA-38e78de46db1a394393656b0979b8716e9fdfcf0, CID-