My son is a huge PJ Masks fan so whenever a new toy comes out, we always have to get it. I bought this when he wasn't with me so he didn't pick it out, and honestly I was pretty unimpressed when I took it out of the box and messed with it to see what features it had. I gave it to him the next day, expecting an unenthusiastic "thank you" and maybe 15 minutes of play. Well, he was so excited for it and has been playing with it the past 2 days! It only makes a handful of noises, and they're only vehicle type noises but my son enjoys them. The back of the vehicle opens up and my son uses the drop down door as a ramp for the smaller PJ Masks vehicles to go down. He likes putting the "bad guys" in the back of the rover and transporting them to the jail in his HQ playset. There are wings that fold out which is nice, but it would've been more fun if the wings were button activated and they could pop out. The entire front opens up and holds all 3 PJ Masks, and seems much more roomy than other PJ vehicles, and it also seems easier to snap the characters into their seats. I personally love the fact that the rover includes TWO missiles for the launcher onstead of just one, because they always seem to get lost for an hour or two during play. The fact that there is an attached holder for the spare missile is another added bonus for me. There is also a spot with pegs in the back of the rover for characters to stand on to use the launcher, instead of only having the 3 seats on the inside. This rover also rolls wayyyyy smoother than every other PJ vehicle we've bought. I was fully prepared to leave a review saying that $30 is a little overpriced for such a simple toy, but no price is too high to see my son as happy as he is when he plays with this!