I like bologna. I like bacon. I assumed this product would be a wonderful combination of both of those things, however it was a bit disappointing. It really doesn't have much bacon flavor. The bologna itself is still yummy. If you like regular Oscar Mayer bologna you'll like this version too because it really doesn't taste all that different. You don't have to worry that you'll have to toss it away because it tastes awful, but I doubt you'll buy it again since it isn't all that special.