Now What?!
Now What?!
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Now What?!

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Deep Purple have never quite been placed in the revered 1960s canon that includes the Who, Pink Floyd, Led Zeppelin, or any of the other British rock bands who continue to reunite in various configurations to tour and even periodically release new albums, but given that the group has always been a riveting and brilliant live act, part prog, part heavy metal, part funky R&B, and imminently theatrical, that second-tier designation seems like both an oversight and a shame. Returning with this set, the band's first since 2005's Rapture of the Deep, and featuring a near-classic lineup of vocalist Ian Gillan, guitarist Steve Morse, bassist Roger Glover, drummer Ian Paice, and keyboardist Don Airey (Jon Lord, whose distorted organ parts were so much a part of the classic Deep Purple sound, left the band in 2002 and died in 2012 of pancreatic cancer), one can only marvel at how timeless it sounds, as if it were actually recorded in the early '70s and not tracked a little more than a decade into the 21st century. Produced by Bob Ezrin, Now What?! sounds exactly like Deep Purple in the band's prime, moving from swirling, massive soundscapes to tight, riff-laden sections and back again with a swaggering confidence that is really pretty amazing, particularly given the senior-citizen ages of the band's members. The opener, "A Simple Song," is vintage Deep Purple, while "Weirdistan" and "Hell to Pay" simply rock by anyone's definition of the term, while the closing track, the massive, powerful, and just slightly eerie "Vincent Price," seems like a prog rock metal opera scaled down to single-track size. It's easy to imagine this version of Deep Purple slipping any of these songs into their live set alongside the group's classic tracks from days past without skipping a beat. Now What?! shows a band that still knows what to do, and that the album doesn't cater to the current studio tricks and processes only makes it feel and sound even more like it comes from the golden age of British prog metal. Some things really shouldn't change, and Deep Purple recognize that. They haven't changed a bit, and the group's many fans are going to find this release comforting in that regard. ~ Steve Leggett, Rovi
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May 17, 2013
GuitarPlayer6
5 out of 5 stars review

Deep Purple regains title of best in hard rock

Remember Deep Purple? Maybe not. In the 1970s they passed the Rolling Stones and Led Zeppelin as the biggest band in the world. Still huge and iconic overseas, for some reason, in the USA, when people talk of the great hard rock bands of the 70s, it always delves to Black Sabbath or LZ. But in the day, Purple was as loud, as big, and had as memorable songs as any band on Earth with over 100,000,000 albums sold. Their new album "Now What?!" is a solid entry in their catalog and entered the Global charts at #11 last week. The album stands out in that it has 7 or so great songs on it that will leave you humming them even as you sleep. Simple song, All the time in the world, Vincent Price and uncommon man really stand out. The album has some rocking hard rock tunes but also some really amazing progressive rock songs. I give the album five stars and each band member, Ian Gillan, Roger Glover, Ian Paice, Don Airey and Steve Morse, all stand out. If you loved Purple in the day you will love this album. If you like Jethro Tull, Yes or Emmerson Lake and Palmer, you will really like this album. Its a winner.

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