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Nexxus

Nexxus Color Assure for Color Treated Hair Shampoo, 16.5 oz

Average Rating:out of 5 stars
Walmart # 564266645
$11.97$11.97
(72.5 cents/FLUID OUNCE)
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In stock at San Leandro, 15555 Hesperian Blvd

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As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. COLOR ASSURE Shampoo, with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, cleanses color treated hair while enhancing its vibrancy. Sulfate free. Usage: Apply to wet hair. Lather. Rinse. Follow with COLOR ASSURE Conditioner.

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As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. COLOR ASSURE Shampoo, with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, cleanses color treated hair while enhancing its vibrancy. Sulfate free. Usage: Apply to wet hair. Lather. Rinse. Follow with COLOR ASSURE Conditioner.

Nexxus Color Assure Shampoo for Color Treated Hair 16.5 oz

  • Sulfate free shampoo (16.5 oz) cleanses color treated hair for long lasting vibrancy
  • Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa
  • Gently cleanses color treated hair while enhancing its color vibrancy.
  • 0% Silicone % sulfate free formula
  • Use with Color Assure Long Lasting Vibrancy Conditioner for up to 8 weeks or 40 washes of color vibrancy
  • For long lasting color vibrancy

Ingredients:

Ingredients: Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Chenopodium Quinoa Seed Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, PPG-9, Tetrasodiuim EDTA, DMDM Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Amyl Cinnamal, Benzyl Alcohol, Benzyl Salicylate, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene, Linalool, Red 33 (CI 17200), Blue 1 (CI 42090).

Directions:

Instructions: Usage: Apply to wet hair. Lather. Rinse. Follow with Color Assure Conditioner.

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Customer Reviews

Average Rating:(3.9)out of 5 stars
5 stars
732
4 stars
550
3 stars
187
2 stars
59
1 star
193
Most helpful positive review
Average Rating:(5.0)out of 5 stars
Color for months!!!
First I must say I have been a fan of Nexxus for all of my life. When they came out with this line I was hoping it was all they said it would be and it is. NO cones, NO fates. This is a dream come true for someone who uses direct dyes on her hair after lifting to a 10. [This review was collected as part of a promotion.]
Most helpful negative review
Average Rating:(1.0)out of 5 stars
Very Average Nexxus Shampoo!
I am surprised that it is not a great scent or have great results otherwise. This is average shampoo by Nexxus. I did love the pump bottle so 1 star for that.
Most helpful positive review
Average Rating:(5.0)out of 5 stars
Color for months!!!
First I must say I have been a fan of Nexxus for all of my life. When they came out with this line I was hoping it was all they said it would be and it is. NO cones, NO fates. This is a dream come true for someone who uses direct dyes on her hair after lifting to a 10. [This review was collected as part of a promotion.]
Most helpful negative review
Average Rating:(1.0)out of 5 stars
Very Average Nexxus Shampoo!
I am surprised that it is not a great scent or have great results otherwise. This is average shampoo by Nexxus. I did love the pump bottle so 1 star for that.
First I must say I have been a fan of Nexxus for all of my life. When they came out with this line I was hoping it was all they said it would be and it is. NO cones, NO fates. This is a dream come true for someone who uses direct dyes on her hair after lifting to a 10. [This review was collected as part of a promotion.]
I am surprised that it is not a great scent or have great results otherwise. This is average shampoo by Nexxus. I did love the pump bottle so 1 star for that.

Frequent mentions

1-5 of 1721 reviews
Average Rating:(5.0)out of 5 stars

Color for months!!!

First I must say I have been a fan of Nexxus for all of my life. When they came out with this line I was hoping it was all they said it would be and it is. NO cones, NO fates. This is a dream come true for someone who uses direct dyes on her hair after lifting to a 10. [This review was collected as part of a promotion.]

Helpful?
Average Rating:(5.0)out of 5 stars

Nexxus Color Assure Shampo Locks In My Color!

I have been using Nexxus Color Assure Shampoo for a week now and am VERY much loving this product! I first use the Nexxus pre-wash primer and then this shampoo and my hair feels so silky and soft before I even use the conditioner. I love that the product line is silicone and sulfate free and replenishes each strand of hair from within, leaving my hair easy to manage. I also LOVE the smell of this product (White Orchid) - it smells so clean and fresh! I love that all the time and money spent coloring my hair is protected with this product - my hair has never felt more vibrant! [This review was collected as part of a promotion.]

Helpful?
Average Rating:(5.0)out of 5 stars

Try it!

Shampoo was excellent sulfate free needed for my curly, color treated hair. Shampoo left my hair clean without feeling stripped ands the smell is clean [This review was collected as part of a promotion.]

Helpful?
Average Rating:(5.0)out of 5 stars

Smells delicious!!

This shampoo smells divine! The bottle is a really cool shape and easy to use. My little ones like the pink color of the bottle and product. Also, it makes my hair nice and clean and the yummy smell lingers. [This review was collected as part of a promotion.]

Helpful?
Average Rating:(4.0)out of 5 stars

Light and clean

Gentle shampoo that works gently and removes excess oil from the pre-treatment. Smells sweet and flowery a nice change from that typical "Nexxus" smell we all remember. Another nice feature - you don't need a lot of product. [This review was collected as part of a promotion.]

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If you would like to share feedback with us about pricing, delivery or other customer service issues, please contact customer service directly.
1-2 of 2 questions
by ChristineJune 8, 2020


1. Thanks for reaching out-that is a great question! Please reach out to us directly at consumer.services@unilever.com.
by NexxusExpert
Helpful?
1 Answer
Last answer: June 23, 2020

by runshelleyMay 3, 2018


1. The ingredients currently include Water (Aqua), Coco-Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Elastin, Phalaenopsis Amabilis Extract, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Fragrance (Parfum), Polyquaternium-10, PPG-9, Tetrasodium EDTA, DMDM Hydantoin, Citric Acid, Propylene Glycol, Methylchloroisothiazolinone, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Methylisothiazolinone, Red 33 (CI 17200), Blue 1 (CI 42090). From time to time ingredients are subject to change so we suggest using the "Contact Us" page on our website in regards to any future ingredient queries. We hope that this information is helpful!
by NexxusExpert
Helpful?
1 Answer
Last answer: May 3, 2018

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