Neutrogena Build a Tan gradual sunless lotion does exactly what is promises it gradually darkens the tone of your skin. It allows you to control the tanning effect without harmful exposure to tanning beds or the sun itself and you choose your shade with just few applications. The lotion has a fresh scent to it I did not find it too strong or offensive and it dissipated within couple of hours of application. Apply this product to clean skin, it dries within a minute or two. You can either apply few times a day for a quicker effect or on a daily basis. It takes few hours to reach fully developed color. I did it daily and achieved healthy sun kissed glow by day 3 and didn't really notice fading until 4 days after last application. The lotion goes it easily, no streaks, it has a soothing and moisturizing properties when applied. One important thing to remember with any sunless tanning product is to wash your hands after application to avoid unwanted color on the palms of your hands. I like this product and I recommend it as a safe and effective alternative to tanning beds any time of the year.